A small business usually resembles its founder. In the case of Timna, this is definitely true – even her name means 'the calm one'. With a big portion of passion and a comforting serenity, she leads yoga classes, treatments and retreats. She approached me to give 'Yoga & Soul' a face and to help her establish an online visibility.

After some strategic sessions, it soon became clear that the relationship between balance and flexibility is at the core of Timna's work. This translates to a well-balanced logo, embedded in an elastic visual language, combining round and angular shapes. Eventually, I designed and developed a website for her and showed her, in a workshop, how to create visuals for Social Media herself.