Our pins don't only pimp your wardrobe essentials, they are subtle tokens for your own stories. That makes it the perfect accessory or an even better gift. This pin-tastic product required a strong, playful brand identity – including a big portion of humour and pin-ny puns. Starting from the logo, pin-spired by the clutch of our pins, my aim was to maintain the wayward, optimistic vibe across all platforms: a Shopify webshop, social media, packaging, POS design, newsletters and merch.

Apart from the brand design and my res-pin-siblities as a co-founder, I'm also in charge of our photography. In line with our identity, the images radiate a carefree, casual vibe – like a never-ending summer.