Through artistic, innovative performances, The Journey of Serene takes your mind to a serene state of being. Self composed music and light shows, combined with guided breathwork, makes it a calming, yet progressive experience. This interesting mix of (technical) innovation, artistry and tranquillity turned into the base of the new brand.

A strong, modern figurative mark, gives the brand a confident face while a clean layout system with subtle base colours ensures a calm look. So-called graphical light beams add movement and tactility to the brand and quite literally translate soundwaves, light and breathing in a visual way. Atmospheric, 'real' photography of the shows add clarity to the concept without breaking with the look-and-feel.