Brand Design
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Journey of Serene


The Dutch interdisciplinary collective ‘Journey of Serene’ creates stunning breathwork concerts. Coming from psychological and technical backgrounds, the aim of the new brand was to differentiate them from clearly from other breathwork-concerts.
2024

Music on. World out. Breathe in. Breathe out.

Through artistic, innovative performances, The Journey of Serene takes your mind to a serene state of being. Self composed music and light shows, combined with guided breathwork, makes it a calming, yet progressive experience. This interesting mix of (technical) innovation, artistry and tranquillity turned into the base of the new brand.
A strong, modern figurative mark, gives the brand a confident face while a clean layout system with subtle base colours ensures a calm look. So-called graphical light beams add movement and tactility to the brand and quite literally translate soundwaves, light and breathing in a visual way. Atmospheric, 'real' photography of the shows add clarity to the concept without breaking with the look-and-feel.

My tasks

Strategy
Brand Design
Logoelement
Logo and grid (on hover)
Brand Guide
Brand Guide
Light beams
Cap
Website
Ad
Tote bag

Project Partners:

Photos: Mathijs van der Lee

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Then go ahead and check out the following project. Want to discuss the case above? Or tell me which type of cheese is the best? 

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Yoga & Soul