Creating a brand for an event in the real world adds some extra challenges: the design needs to suit the venue while still having its own character, and also needs to be super flexible. Therefore, the core of the MORE-IP brand is a dynamic word mark that can be stretched into various different formats. Together with the eye-catching 'Loading Icon' that literally attracts the surrounding bubbles, you get a versatile brand that works well in print and the digital world.

One of my dreams was always to create a design, that is visible in public space. So when I heard that event brand concept I created for MORE-IP will also be used for a 10 metre high banner in the centre of Amsterdam, I was more than excited. We didn't only create the banner, but the full event dressing on location. The cherry on top of this branding pie, is that AMS-IX also asked me to take photos at the event every year.